Instagram Effects


Try some of the effect available on Instagram. Make sure to open the links with your phone.

01 human headface squarescreepy doll face
Project type

Personal exploration and development of Augmented Reality (AR) and Virtual Reality (VR) experiences, focusing on interactive Instagram effects.


Created AR experiences from static creatives, transforming them into interactive Instagram effects using Meta Spark Studio. Shared learning journey and AR experiments on TikTok, engaging with the community. Participated in AR/VR meetups and conferences, gaining insights into retail, fashion, gaming, and the Metaverse.

My Role

AR/VR Designer, Community Contributor


Advanced personal expertise in AR/VR technologies, creating captivating Instagram effects that resonated with a younger demographic. Gained comprehensive insights into audience preferences and interaction patterns through Meta Spark Hub, enriching my understanding of effective AR content and strategy development.

Exploring AR and VR Technologies

Project Overview

In my quest to expand my technical horizons and fueled by a deep interest in emerging technologies, I embarked on a personal journey to explore the realms of Augmented Reality (AR) and Virtual Reality (VR). This exploration involved delving into various communities, engaging with extensive documentation, and participating in meetups and conferences around London.

Objective and Process

My primary aim was to push the boundaries of my technical skills and creativity. I set out to recreate AR experiences from scratch, drawing inspiration from a range of static creatives found across different platforms.
The challenge was to transform these creatives into interactive experiences that closely mirrored the original references.

Community Engagement and Knowledge Sharing

To connect with like-minded individuals and contribute to the community, I established a channel on TikTok. This platform allowed me to share my learning journey, showcase my AR experiments, and engage with the community. It became a space for exchanging feedback, addressing questions, and helping fellow enthusiasts navigate the world of AR and VR.

I joined the Microsoft Reactor Meetup regarding AR/VR focusing on AR for retailers, Fashion AR, VR Gaming and Entertainment, last VR applications and Metaverse.

This was also an opportunity to learn more about TikTok audience and how to increase strategically the level of interaction with the platform users to increase visibility.

Check my TikTok profile to view all the posts.

Highlighting Work with Meta Spark Studio

Among the various tools I experimented with, Meta Spark Studio stood out for its robust capabilities. I utilised its scripting features to optimise the creative process, enhancing the functionality and interactivity of my AR experiences. In my portfolio, I will be showcasing some of these AR creations, demonstrating how I leveraged Meta Spark Studio's advanced features to bring my visions to life.

observations and insights

It was fascinating to review the overall observations from the lifetime span on the Meta Spark Hub Insight page. It provided a clear picture of which audience segments were more engaged with our filters and their interaction patterns. The standout effects, 'Creepy Doll Face' and 'Suuuperfast!', drew significant attention, reflecting their strong appeal.

Notably, the engagement predominantly came from a younger demographic, primarily females aged between 18-34, with notable interactions from males as well. Geographically, users from India, Brazil, the USA, Italy, and Indonesia showed the most engagement, with languages like English (US) and Spanish being predominant. This insight is invaluable, as it helps us understand our audience better, tailoring future content to match their preferences and behaviors more effectively.

Meta Spak Hub Insights